A Brand For You
The story of a fashion lover
I have grown up loving fashion because I felt that it's an industry where I can freely express myself and help others do the same. From a young age, I was fascinated by the artistry of clothing and new fashion, drawing inspiration from Italian, French, American and UK designers.
Surrounded by friends who shared my passion for style, the idea of creating my brand began to take shape. In 2022 the stars aligned, and I found a name for my brand.
The name ‘WAY’ means a lot to me. Abbreviated ‘Who Are You’ as a person, where you have come from, and where you’re heading on life's journey. It's about celebrating new fashion & the diverse tapestry of human experience.
I work mostly alone, but I am inspired by my family, friends and their fashion ideas.
Today, as WAY Clothing continues to grow, my mission remains the same: to empower individuals to embrace their true selves through fashion.
You're WAY of life defines you, Who Are You defines how you live you're life "Elevate Your Style"
M.Francis
Clothing with a difference
Fashion should reflect who you truly are. We curate collections that inspire self-expression.
Tailored to your style
We help you embrace your uniqueness through clothes. Whether you're bold and adventurous or subtle and sophisticated, we have something for every way.