More Than Just A Brand
The story of a fashion lover
I grew up with a love for fashion. I feel it's an industry where I can freely express myself and help others do the same. From a young age, I was fascinated by the artistry of clothing and new fashion, drawing inspiration from Italian, French, American and UK designers.
Surrounded by friends who shared my passion for style, the idea of creating my brand began to take shape. In 2022 the stars aligned, and I found a name for my brand.
The name ‘WAY’ is abbreviated from ‘Who Are You’ . They both have a connection in peoples lives, our experiences, where we have come from, and where we're heading on life's journey. It's about celebrating new fashion & the diverse tapestry of human experience.
I work mostly alone, but I am inspired by people, family and friends.
Today, as WAY Clothing continues to grow, my mission remains the same: to empower individuals to embrace their true selves through fashion.
Clothing with a difference
Fashion should reflect who you truly are. We curate collections that inspire self-expression.
We help you embrace your uniqueness through clothes. Whether you're bold and adventurous or subtle and sophisticated, we have something for every way.